May 10, 2009

Community targeted advertisements - Only in New Jersey...

Check out this flier I got in the mail the other day. I was so amused to read "TASTE KI BAAT HAI!" on top. I was even more surprised to see that it was from McDonald's, who are currently in the midst of promoting their new coffee drinks.

So for those of you who don't speak Urdu, "TASTE KI BAAT HAI!" means something like "It's about the taste".

I guess they probably found me through my name. But the concept of targeted advertising is quite interesting nevertheless. I don't know if community targeted advertisements are supposed to work better than just ones in plain English, but one thing is for certain. This can only happen in New Jersey!

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